Meet your
team.
Your fractional C-suite — the one that actually delivers. Four senior partners across brand, growth, marketing and creative, held in the same room, against the same moment.
Duncan Reid
Duncan is a strategic operator with a track record of scaling platforms, leading creative teams, and delivering performance with purpose.
At Wonderborn, he spearheaded the growth of an EdTech curriculum platform. At Integrity Music, he transformed WeAreWorship from a blog into a global subscription-based destination with 2.4M+ annual users.
Earlier in his career, Duncan led content strategy for Cineworld, WWF, and Dobbies at Immediate Media, and cut his teeth in the music industry with Chrysalis and Sony/ATV — negotiating syncs, managing rights, and connecting music to culture.
At HOUP, he brings a potent blend of channel fluency, commercial nous, and brand intuition — turning complexity into momentum.
Wonderborn Studios • Integrity Music • WeAreWorship • Cineworld Cinemas • WWF • Dobbies Garden Centres • Chrysalis Music • Sony/ATV • Re-vived.com • U.S. EdTech & Music Startups
- ▸Full-Funnel Growth & Digital Strategy
- ▸Platform & Content-Led Product Innovation
- ▸Cross-Disciplinary Leadership in Purpose-Driven Brands
Ryan Munn
Ryan is a commercial and impact strategist who helps innovators turn purpose into bankable growth. With a background spanning investment analysis, customer engagement, and impact design, he blends sharp financial acumen with a deep commitment to purposeful business.
Ryan coaches mission-led founders to align their market strategy, financial plans, and impact ambitions — always with an eye on real-world viability.
From supporting startups on go-to-market and funding strategies to designing credible impact frameworks, Ryan's approach is practical, empathetic, and future-focused. He's worked across sectors — from ethical banking to tech — always helping leaders grow courageous, clever, and compassionate.
At HOUP, he brings the commercial clarity and strategic coaching that transforms big ideas into scalable movements.
Vancity • Triodos Bank • BBRC • Yuup • Boom Satsuma • Wake The Tiger • Lovewell • Aster Foundation
- ▸Finance
- ▸Impact
- ▸Commercialisation
James Hamlin
James is a battle-tested growth operator who's scaled some of the most recognisable consumer brands across tech, media, and marketplaces.
From leading international online marketing at Match.com, being Employee #1 at Seatwave, and International GM at TaskRabbit — launching their IKEA partnership leading to the eventual acquisition, and bringing pre-lockdown growth back to Trusted Housesitters — James blends hard data with human insight. He's equal parts CMO, coach, and builder, with a knack for helping founders find their market edge, tell their story, and scale what matters.
At HOUP, he brings the kind of experience you usually have to acquire — literally.
Seatwave (acquired by Ticketmaster) • Match.com • TaskRabbit (acquired by IKEA) • WonderBill (Shell Energy) • Trusted Housesitters • Tutorful • Wings Music Group
- ▸Full-Stack Growth Strategy & Execution
- ▸Community Building & Event Marketing
- ▸Scale-Up Leadership & Cross-Functional Ops
Stew Smith
Stew is a builder of beauty with backbone. A designer, photographer, musician, and brand strategist, he brings bold creative thinking and deep empathy to every project — leading teams, guiding vision, and executing end-to-end campaigns across sectors.
As founder of Common Good Studio and Creative Director for brands like ZONE3, Pressio, and Furious! Records, Stew has designed brand systems that stretch from the wild outdoors to the inner lives of audiences.
He's rebranded global triathlon leaders, launched records to No.1, built charities into cultural movements, and directed creative that spans live events, product innovation, and deeply human storytelling. Whether crafting sensory brochures for green data centres, reimagining worship spaces, or rallying thousands through adventures like XCC and Muskathlon, Stew leads with spirit, clarity, and just the right kind of rebellion.
At HOUP, he's the calm fire — bringing structure to creativity, impact to design, and soul to every story we help tell.
ZONE3 • Pressio • Martin Smith / Furious! Records • Integrity Music • !Audacious Church • Scripture Union • Fat Face • Cory Riverside Energy • Rise Management Consultants • Muskathlon • 4M / XCC • Red Bull • EMI • Universal Music
- ▸Creative Direction
- ▸Brand Systems
- ▸Human-Centred Design
You've got something that works. You don't need more advice.
You need a partner who's ready to get to work — alongside you. Enough talk. Let's move.