BRANDS CARVING REAL BUSINESS OUT OF THE WILDERNESS
"HOUP's strategic expertise, creative approach, and excellent execution have played a crucial role in establishing our brand."
- Kirsten Rees, Founder, All Being Wellness
NOT AN AGENCY.
NOT FREELANCERS.
THAT MOVES WITH YOU.
A LEAN GROWTH TEAM
Growth isn’t stuck because you’re idle. It’s stuck because effort is scattered. And the usual options don’t help.
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The big gun agency brings strategy and polish. But execution is slow, abstract, and expensive. Decisions drift back to you. Momentum fades.
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The little guns—freelancers and small shops—create activity without direction. You manage the chaos. Output fragments. Pace stalls.​
​​We’re the third path: your plug-and-play growth team.
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We embed as senior partners in your business, owning growth decisions from strategy through execution. No handoffs. No layers. One scalable and accountable team.
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Our job is simple: help you make better decisions, follow through on them, and turn traction into repeatable growth.
WHAT WE DO
Our work spans go-to-market strategy, positioning and messaging, channels and campaigns, customer experience, commercial modelling, and the systems that hold it all together.
Growth Strategy
Pinpoint what’s working and what’s worth it. Set your pricing, plan your funnel, and know exactly where growth comes from next.
Brand & Messaging
Make what you stand for clear — and easy to buy into. Sharpen your positioning and write words that convert, not confuse.
Funnel & Revenue Ops
We unify sales, marketing, and ops into one growth flywheel. Focus on the big wins first, test fast, and let profits fund your next move.
Campaign Execution
Run campaigns that pull in real customers — not just clicks. We build and launch the right mix of content, ads, and outreach.
EXTEND YOUR TEAM
With senior operators who've done this before.
HOW WE WORK
We’re in your tools.
From HubSpot to GA4, Airtable to Webflow, Figma to ThriveCart—we plug into your stack across marketing, ops, and product. No guesswork from the sidelines.
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We join your standups.
We work inside your rhythms—showing up with clarity, context, and real skin in the game.
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We move at your speed.
Whether it’s testing a new offer or fixing a broken funnel, we move fast, focus on what matters, and cut the drag you get with bloated agencies.
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And we serve like true partners.
You bring the vision — we bring the strategy, execution, and commitment to make it real.
WHO WE WORK WITH
​Founders and Heads of Growth
Early traction, but no repeatable system
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Bootstrapped teams
Making every move count with limited headcount
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Internal teams launching new offers
Moving fast under pressure
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Equity-backed ventures
Ready to scale but not ready to build the whole crew in-house.
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We’ve run this playbook with B2B SaaS, EdTech, direct-to-consumer, and purpose-driven brands who need traction to turn into repeatable revenue.​
Outgrowing the Big Gun.
Outperforming the Little Guns.
54%
Script Reader Pro was under pressure from AI disruption and a fragmented growth setup — high-cost strategy on one side, siloed channel execution on the other.
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We replaced both with a single, lean, full-funnel growth system — rebuilding the website, sharpening the brand, and tuning acquisition, conversion, and retention end-to-end.
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The outcome:
Revenue up 54% year-on-year and momentum restored.
